CRISP Framework™
Precise AI Prompts for Better Results
🤖 AI Excellence • 🎯 Precision • 🚀 Efficiency
The CRISP Framework structures AI communication in 5 elements: Clear, Relevant, Intentional, Structured, Purposeful. For precise prompts and predictable AI outputs.
The 5 CRISP Elements
C
Clear - Unambiguous
Use precise language without ambiguity. Concrete terms instead of vague formulations.
❌ Weak: "Write something about marketing"
✅ C: "Write 3 concrete social media marketing strategies for B2B SaaS companies"
✅ C: "Write 3 concrete social media marketing strategies for B2B SaaS companies"
R
Relevant - Targeted
Provide relevant context and define your target audience. AI needs background for best results.
❌ Weak: "Create content"
✅ R: "Create LinkedIn content for CEOs of manufacturing companies (50-500 employees) for lead generation"
✅ R: "Create LinkedIn content for CEOs of manufacturing companies (50-500 employees) for lead generation"
I
Intentional - Goal-oriented
Define the desired outcome and purpose. What should happen with the output?
❌ Weak: "Analyze this data"
✅ I: "Analyze this sales data to derive 3 concrete actions for revenue growth in Q4"
✅ I: "Analyze this sales data to derive 3 concrete actions for revenue growth in Q4"
S
Structured - Organized
Use clear formatting, bullet points, and structural elements for better AI processing.
❌ Weak: "Give me tips for better meetings"
✅ S: "List 5 concrete meeting improvements: Format: [Title] - [Description] - [Time savings]"
✅ S: "List 5 concrete meeting improvements: Format: [Title] - [Description] - [Time savings]"
P
Purposeful - Outcome-focused
Define success metrics and desired output properties (tone, style, length).
❌ Weak: "Write a text"
✅ P: "Write a 300-word LinkedIn post in authoritative tone that leads to webinar signup (Goal: 50+ registrations)"
✅ P: "Write a 300-word LinkedIn post in authoritative tone that leads to webinar signup (Goal: 50+ registrations)"
🎯 CRISP Template
**CLEAR:** [Define precise task]
**RELEVANT:** [Provide context + target audience]
**INTENTIONAL:** [Describe desired outcome]
**STRUCTURED:** [Specify format + structure]
**PURPOSEFUL:** [Define tone, style, metrics]
Use Cases
Content Creation: Blog posts, social media, emails
Business Analysis: Market analysis, competitor research
Strategy Development: Business plans, roadmaps
Process Optimization: Workflows, SOPs, automation
Optimize Your AI Communication
With the CRISP Framework, get more precise AI responses and save time on prompt optimization.